Multi-Level Marketer Social Media Presence During COVID-19 Provokes FTC
MLMs and Why They Matter DoTERRA essential oils and other multi-level marketers (MLMs) are in trouble. Their social media presence during the COVID-19 crisis provoked Federal Trade Commission (FTC) enforcement action in late April. But what exactly are MLMs and why are they particularly relevant during the COVID-19 crisis? MLMs sell their products directly to consumers, but, rather than using a central distribution system, they rely on a representative network for sales and recruiting. This system creates multiple levels of…